Stop chasing the 1%. Coach for the 100%.

1% of athletes go pro. 100% become adults.

And that stat should change how you coach forever.

Most coaches obsess about the 1%.

The scholarship. The starting spot. The contract. The trophy.

But if 100% of kids become adults, what’s the ROI of sports really supposed to be?

It’s not wins and losses.
It’s not banners and rings.
It’s not even making varsity.

The ROI of sport is who your athletes become because of it.

Mistake #1: Defining kids by performance instead of identity.
When you treat players like their batting average or their playing time, you crush their confidence.

When you treat them like people, you expand their potential.

👉 Sport should be an identity builder, not an identity thief.

Mistake #2: Confusing toughness with talent.

Talent might win today. Toughness wins life.

Kids who learn resilience, grit, and adaptability through sports carry it into careers, marriages, and leadership.

👉 Tough times fade. Tough people last.

Mistake #3: Forgetting the scoreboard expires.
Every win, every loss is gone in a week.

But the habits, lessons, and relationships forged in sports? They echo decades later.

👉 The real scoreboard is measured in character, not stats.

The autotelic verdict:
Values and traits last. Wins and losses don’t.

So stop chasing the 1%.

Coach for the 100%.

Because in the end, who your athletes become is the only "championship" that matters.

1% of athletes go pro. 100% become adults.